Mejuri for Social Good Campaign
Some images in this project are AI-generated and edited with real photography. Exploring AI as a tool for art direction and concept development.
Designed for Mejuri, this campaign aligns the brand’s ethos of empowerment with mental health awareness. Tie the Ribbon, Wear the Bow: Mental Health is Worth Fighting For introduces a limited-edition green charm a symbol of support and self-care.
Available online and in-store, the charm serves as both a statement piece and a fundraiser for mental health charities. An immersive in-store pop-up brings the campaign to life, fostering reflection, education, and engagement.