FOODFLUENCE
Best Branding Award
Foodfluence is my thesis project and a self-initiated print magazine that explores the intersection of food, branding, and culture. It investigates how what we eat is shaped by media, design, and cultural narratives and how, food becomes a tool for self-expression, storytelling, and identity in a digital-first world.
Rooted in research and visual experimentation, Foodfluence dives into everything from viral TikTok trends to nostalgic packaging design, examining the way branding fuels appetite and aesthetics. The magazine balances playful editorial design with thoughtful cultural critique, using bold typography, layered layouts, and custom illustrations to reflect the overstimulated yet curated world of food media today.
Through essays, visual storytelling, and a branded system that lives beyond the page.